5.1 Innovation
Innovation in design involves creating new solutions that add value through improved function, aesthetics, or user experience.
Incremental Innovation
Small, progressive improvements to existing products or services.
- Lower risk
- Shorter development time
- Uses existing technologies
- Example: Annual smartphone updates
Radical Innovation
Revolutionary changes that create new markets or transform existing ones.
- Higher risk
- Longer development time
- New technologies
- Example: First smartphone introduction
5.2 Invention vs Innovation
Invention
Creation of something new that has never existed before.
- Original creation
- May not have commercial value
- Technical focus
- Example: First telephone
Innovation
Practical application of ideas to create value.
- Market application
- Commercial focus
- User-centered
- Example: Smartphone development
5.3 Design Protection
Patents
Legal protection for new inventions.
- 20-year protection
- Must be novel
- Must be non-obvious
- Expensive to obtain
Registered Designs
Protects appearance of products.
- Visual features
- Shape and configuration
- Pattern and ornamentation
- 25-year protection
Trademarks
Protects brand identity elements.
- Logos
- Brand names
- Slogans
- Renewable protection
5.4 Innovation and Markets
Market Pull
Innovation driven by market demand.
- Consumer needs
- Market research
- Lower risk
- Existing market
Technology Push
Innovation driven by new technology.
- New capabilities
- Research driven
- Higher risk
- New market creation